a.
Buy
good businesses.
i.
The
single most important indicator is a superior return on capital, because it
means the company enjoys a unique proprietary position.
b.
Buy
businesses with pricing flexibility.
i.
Always
true but particularly in the inflationary period in which he wrote.
c.
Buy
stocks at modest prices.
i.
While
price risk cannot be eliminated, it can be lessened materially by avoiding high
multiples.
d.
Buy
strong balance sheets.
i.
If
this rule is violated, none of the others will matter.
e.
Buy
cash generating businesses.
i.
Those
businesses where the earnings are truly available to create future growth or for
payment to stockholders.
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